Detroit Safety Team
DST exists to build systemic equity through a culture of safety. We created a powerful, nurturing, and collaborative brand language + visual assets to speak to the commitment to redefining safety in Detroit communities.
Brand Strategy / Brand Identity
THE BRANDMARK VISION
Representing both safety and connection, the Detroit Safety Team brandmark is abstract and bold. Acting as a conceptual container, Detroit Safety Team holds emotional, psychological, and physical support for Detroit's communities.
SEMI CIRCLE
The semi circle represents the brand's commitment to the collaborative work they do with communities-this exchange back and forth of community and Detroit Safety Team creates movement and progress.
LINE
The geometric, powerful line speaks to the systematic and foundational support that Detroit Safety Team embodies to their community. The structure creates tension-which communicates the brands dedication to challenging the status quo.
